Who is Johnny X?

Except of the first in-depth demonstration of Sony Ericsson XPERIA X1, the web cast, which I have mentioned in the last post, will also premiere the first episode of an alternative reality thriller Johnny X.

Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia X1.

The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his XperiaX1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users’ individual lifestyle and needs. Will Johnny X find out who he really is before it’s too late?

“Producing the Johnny X thriller has given us an engaging platform to demonstrate all the capabilities and features a user can experience with the Xperia X1 phone,” said Lennard Hoornik, Head of Marketing at Sony Ericsson. “The panel interface is a perfect way to reflect your personality and can be tailored and changed to suit your exact needs at any given time. No two Xperia™ X1 will ever have the same combination of panels on the phone; we are all individuals and deserve to have a phone that reflects that. ”

Over a three-week period, one new episode of Johnny X will be posted online at www.sonyericsson.com/Johnnyx every Monday, Wednesday and Friday starting on Monday, September 22. Check out the trailer for the series at www.whoisjohnny-x.com