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Sony Ericsson today announces 30 September 2008 as the official launch date for the most awaited Windows Mobile smartphone from Sony Ericsson - Sony Ericsson XPERIA X1 – initially available to consumers in the UK, Germany and Sweden. The handset will be available in other markets across Europe, Asia and Latin America throughout Q4 2008.

APAC: Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, Philippines, Taiwan, Thailand and Vietnam
Western Europe: Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Denmark, Belgium, Portugal
Central Europe: Poland, Hungary, Czech Republic
Middle East: UAE, Saudi Arabia, Kuwait
Africa: South Africa
Latin America: Argentina, Chile, Uruguay, Paraguay and Bolivia

Availability dates for North America, China, Australia and Russia along with other countries not mentioned above will be announced by local markets in the coming months.

To start the countdown to the launch of Xperia X1, Sony Ericsson will host a live global webcast on September 15 at 13:00 GMT + 1, offering viewers the first in-depth demonstration of the handset.

The official global launch of the Xperia X1 will take place at Tent London as part of London Design Week between September 18 – 21st. Journalists are invited to attend the official Tent London opening party on Friday evening 19 September 2008 to see the Xperia X1 and meet with Sony Ericsson spokespeople.

To register to view the web cast and Q&A session with Xperia X1 Senior Product Manager Magnus J Andersson, please visit: www.sonyericsson.com/premiere
“We are extremely pleased with the innovation and new user experience we have created for consumers on the Xperia™ X1,” said Rikko Sakaguchi CVP and Head of Creation and Development at Sony Ericsson. “The in-depth demonstration on the web cast will showcase how this handset is truly unique. The nine panel eco system puts the user in total control of the primary experiences available on the phone and allows consumers to personalise the panel interface to suit their needs and lifestyle. The Xperia™ X1 has the highest quality screen on the market, four-way navigation keys and optical joy stick to give a stressless browsing experience and, with its super fast processor and network speed the Xperia™ X1 really bridges the gap between personal, entertainment and work mobile needs.”

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