Sony Ericsson Unveils Three New Handsets - K660, W380 and W890

Today is November 7, which means that yesterday Sony Ericsson must have announced its new devices.

They announced two handsets from W series and one from K, unfortunately there is nothing about smartphones.

As we've expected, from W series Walkman branded Sony Ericsson W890i has been announced and from K series - Sony Ericsson K660i. There is also another Walkman branded phone - Sony Ericsson W380i and Sony Ericsson's first broadband USB modem - Sony Ericsson MD300.

To be honest, in addition to those phones, I was expecting something new, or after all something different or even something smart, but... But as I learnt, on November 15 Sony Ericsson will make another announcements and I hope they justify my hopes.

So let's get back to our novelties. What we can say about those phones? I think official detailed information would be more interesting for you :)

Here we go (Official press release):

The new Sony Ericsson K660 packs landscape Web browsing and dedicated shortcut keys into a classy looking handset targeting a young Web-savvy audience.

London, UK – 6th November 2007 – Sony Ericsson today announced the launch of the K660, an HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 – Web for Youth

• Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
• HSDPA for fast surfing, email and download
• Google Maps for Mobile

The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will earn you admiring glances no matter where you are.

The K660 is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008.

Sony Ericsson Bluetooth™ Headset HBH-PV703
Make the most of the K660’s Bluetooth™ technology with the compact new Bluetooth™ Headset HBH-PV703, available as a separate accessory.

• With a talk time of up to 10 hours, a standby time of up to 350 hours the HBH-PV703 can keep going for as long as you can talk!
• The HBH-PV703 has features such as last number redial and voice dialing, letting you easily handle calls whenever you need.

Charge it. Forget it
The powerful HBH-PV703 offers up to a remarkable 10 hours talk time and 350 hours standby time - so you won’t miss important calls because the battery ran out.

With Auto-pairing ™ the HBH-PV703 automatically connects to your phone so all you need to do after charging it is activate Bluetooth™ in your phone. No need to try and recall pin codes – and with Bluetooth™ 2.0 + EDR – no compromise on security.

Use it all the time
Weighing a mere 14 g/ 0.49 oz., the HBH-PV703 is light enough to wear comfortably all day. Manage your calls from your headset with its built-in answer / end call, last number redial, and volume buttons.

The Bluetooth™ Headset HBH-PV703 will come in grey or black and will be available in selected markets from Q1 2008.

Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.SonyEricsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com

The Sony Ericsson K660 and HBH-PV703 at a glance

Internet

• RSS feeds
• Access NetFront™ Web browser
• Email client
• Instant Messaging client enabled
• Google search
• Google map mobile
• 2.0” QVGA display with landscape Web browsing
• RSS desktop
• Web shortcut keys

Camera

• 2 megapixel camera
• 4x digital zoom
• Picture blogging
• Video recording

Music and Entertainment

• Bluetooth™ stereo (A2DP)
• Media player
• Mega Bass™
• Music tones
• PlayNow™
• TrackID™
• Polyphonic ringtones
• 3D games
• Java
• FM radio
• Video streaming
• Video viewing

Communication

• Speakerphone
• Vibrating alert
• Video calling

Messaging

• Email
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• USB mass storage
• USB support

Accessories

• In - box content:
• 256 MB Memory Stick Micro™ M2™
• Stereo Headset HPM-62
• Media Manager PC Software
• USB cable (DCU-60) for easy and fast transfer
• Battery (BST-38)
• Charger (CST-70)
• Optional accessories:
• Stereo Bluetooth Headset HBH-DS200
  Enjoy wireless music without missing a call.
• Portable Speakers MPS-70
  Small yet powerful speakers that fit in your pocket
• Bluetooth Headset HBH-PV703

Facts and Figures

• Size: 104 x 47 x 15 mm
• Weight: 95 grams
• Colour: Lime on white and wine on black
• Talk time GSM: Up to 9 hrs
• Standby time GSM: Up to 330 hrs
• Talk time UMTS: Up to 4 hrs 30 min
• Standby time UMTS: Up to 330 hrs

Availability and versions

• K660 will be available in selected markets from Q1 2008.
• Networks:
• UMTS/HSDPA 2100
• GSM/GPRS/EDGE 850/900/1800/1900

HBH-PV703

• Size: 61 mm x 18 mm
• Weight: 14grams
• Colour: Black or gray
• Bluetooth™ 2.0 technology
• Talk time: Up to 10 hours
• Standby time: Up to 350 hours
• Compatibility: All Sony Ericsson phones incorporating Bluetooth™ technology
• For complete compatibility see www.sonyericsson.com/accessories

W890 and W380 Walkman™ phones set to delight music lovers on the go

London, UK – 6th November 2007 – Sony Ericsson today revealed the two latest additions to its Walkman® phone portfolio. The W890 and W380 Walkman® phones are stylish new offerings packed with features sure to set music lovers’ pulses racing.

• With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the W890 Walkman® phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike.
• For the music fan on the move, the W380 Walkman® phone combines a unique clamshell design with all the music cred users expect from Sony Ericsson’s Walkman® phones. The phone packs in never-seen before features, including Gesture control which allows users to mute calls with a wave of their hands. There is also an external display that comes to life only when you need it; to show the name of a music track or to let you know who is calling.

“With these latest phones, we address the needs of young, fashion-conscious music lovers with the W380, as well as music connoisseurs who demand the latest Walkman® features and fast downloads offered by the W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “These Walkman® phones combine Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”

Sony Ericsson W890 Walkman® phone

• Choose music to match your mood with SensMe™
• Store up to 1800 tracks* with 2GB of memory
• Look sharp with a 3.2 megapixel camera
• All within a design as slim as a CD case

Unleash your inner DJ

Whether you’re on your own or with friends, the W890’s colour matched stereo headset and in-built stereo speakers deliver a high quality listening experience. The phone incorporates the Walkman® Player 3.0, the latest in Walkman® technology, which offers one-click access to the player and simple, intuitive navigation around your music.

Not only can you organise your tracks by artist, album, or visually using Album Art (the album’s front cover artwork) – with the W890, you can even select your music to match your mood. The SensMe™ music experience automatically plots your music by tempo and mood – letting you create a playlist that matches how you feel.

The W890 Walkman® phone offers the benefit of an expandable memory, which can be upgraded as your music collection grows. A 2GB Memory Stick Micro™ (M2™) is provided in-box - that equates to storage for up to 1800 songs*. If you tire of these, tune in to your favourite station using the W890’s FM Radio.

Download music and web pages – fast!
The W890’s HSDPA capabilities allow you to download music at speeds up to four times faster than with regular 3G devices. Plus, it makes viewing pages on the internet quicker and easier too. The phone is fully compatible with Sony Ericsson’s PlayNow™ mobile entertainment experience. This provides you with instant access to the latest content – whether it’s the full-length music tracks, the hottest mobile games, ringtones or wallpapers – downloadable either direct to your phone or via your PC.

Music without wires
Need to provide the music for a party on the spur of the moment? No problem. As well as its own internal stereo speakers, the W890 is fully compatible with a range of the latest Sony Ericsson music accessories, including the Portable Bluetooth™ Speaker MBS-100 and the Stereo Bluetooth™ Headset HBH-DS220.

Match your personal lifestyle
With understated elegance, smooth curves and a choice of two stylish colours (Mocha Brown and Sparkling Silver), the W890 Walkman® phone will truly complement your personal style.

The W890’s 3.2 megapixel camera allows you to record the moment for posterity. One-press access to the camera means you need never miss a shot. Plus, instantly upload your photos to your personal online gallery, or ‘blogsite’, to let your friends know what you’re up to.

The W890 Walkman® phone is a HSDPA/UMTS 2100 and GSM/EDGE 850/900/1800/1900 phone and will be available in selected markets from Q1 2008. The W898c Walkman® phone is a GSM/EDGE 850/900/1800/1900 phone for the China market only.

Sony Ericsson W380 Walkman® phone

• Walkman® controls on top – see what’s playing and manage your music without even opening the phone
• Gesture Control – mute calls or silence the alarm with a wave of your hand
• TrackID™ – record a clip from the radio and identify the song, singer and album instantly.

Hear it, Name it, Play it, Get it
The W380 Walkman® phone comes complete with Media Manager PC software that lets you easily transfer your music, photos and videos between your computer and phone. Simply point, click and drag your music files from your computer to your phone – the software automatically converts your music to the right format.

Store hours of your favourite music (up to 271 songs*) on the W380’s 512 MB Memory Stick Micro™ (M2™) or tune in to your favourite FM radio station.

Hear a song on the radio you don’t recognise but really like? Use the W380’s TrackID™ feature to tag a clip from the phone’s radio (or any external source) and find out instantly who sings it, what it’s called and which album it’s from. The TrackID™ functionality, available on the W380, the W890 and a host of other Walkman® phones – is one of the phones’ most popular features. Latest figures show that every second, someone, somewhere, is using TrackID™ to identify a song they love.

Once you have identified the song, get it onto your phone in just a few clicks via PlayNow™. Or browse through the latest full-length music tracks, mobile games, MP3 ringtones and wallpapers – all available from PlayNow™ straight to your W380 Walkman® phone or via your PC.

Take it to the top
The W380 Walkman® phone brings your music to the surface of the phone, allowing you to control what you’re listening to without needing to open the phone. Skip forward or backwards between tracks or pause the music effortlessly. One-touch buttons on the top of the phone light up when the Walkman® player is switched on and a hidden display comes to life, providing track information at a glance.

When not in use, the W380 Walkman® phone looks discreet and laid-back from the outside. But as soon as you receive a call or play music, it comes alive. Choose different light effects for different callers, and see your music ‘dance’ when the phone’s lights match the beat of your favourite song.

Keep your hands off!
Mute your phone with a wave of your hand. Or snooze the alarm if you’re lying in bed. The W380’s Gesture Control feature allows true ‘handsfree’ handling of your calls for the first time – show it off to your friends!

Accessorise it
To enjoy your music discreetly when you’re in public, choose a great headset to go with it. Pick from the Stereo Portable Headset HPM-83 or the Stereo Bluetooth™ Headset HBH-DS200 if you want to stream music wirelessly from your phone.

The W380 is a GSM/EDGE/GPRS 850/1800/1900 and 900/1800/1900 clamshell phone and will be available in selected markets from Q1 2008.

* assumes eAAC+ encoded files.

Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com

The Sony Ericsson W380 and W890/W898 Walkman® phones at a glance

	W890	W380
Music and Entertainment	Stereo speakers 2 GB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ + text search SensMe™ Media UI Media Manager Software Streaming audio/video OMA DRM 2.0 full support Macromedia Flash Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing	512 MB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ Media Manager Software Bluetooth™ stereo (A2DP) Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing
Camera	3.2 MP camera 3.2x digital zoom Picture blogging Video blogging Video recording PictBridge printing	1.3 megapixel camera 4x digital zoom
Communication & Messaging	RSS feeds Access NetFront™ Web browser WAP 2.0 XHTML Speakerphone Vibrating alert Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)	RSS feeds WAP 2.0 XHTML Speakerphone Vibrating alert Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)
Connectivity	Bluetooth™ technology Video telephony Modem Synchronization USB mass storage USB support	Bluetooth™ technology Modem Synchronization USB mass storage USB support
Organizer	Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer	Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer
Accessories	In-Box: Battery Charger USB cable Stereo Portable Handsfree 2GB Memory Stick Micro™ (M2™) Sony Ericsson PC Suite Media Manager content transfer software Optional: Portable Bluetooth™ Speaker MBS-100 A wireless sphere of music. Stereo Bluetooth™ Headset HBH-DS200 Enjoy wireless music without missing a call.	In-Box: Battery Charger USB cable Stereo Portable Handsfree 512 MB Memory Stick Micro™ (M2™) Sony Ericsson PC Suite Media Manager content transfer software Optional: Stereo Portable Handsfree HPM-83 Street-style neck band headset with superior audio performance. Portable Speakers MPS-70 Small yet powerful speakers that fit in your pocket.
Facts and Figures	Size: 104 x 46.5 x 9.9 mm Weight: 78 grams Colours: Mocha Brown Sparkling Silver Screen: 262,144 colour TFT Resolution: 240 x 320 pixels Size: 2 inches External screen: N/A Phone memory: Up to 28 MB Memory Stick Micro™ (M2™) support Talk time GSM: Up to 9 hrs 30 min Standby time GSM: Up to 360 hrs Talk time UMTS: Up to 4 hrs 30 min (W898c: n/a) Standby time UMTS: Up to 310 hrs (W898c: n/a) Video call time: Up to 3 hrs (W898c: n/a) Music listening time: Up to 20 hrs	Size: 92 x 49 x 16 mm Weight: 100 grams Colours: Electric Purple Magnetic Grey Screen: 262,144 colour TFT Resolution: 176 x 220 pixels Size: 1.9 inches External screen: OLED Resolution: 36 x 128 Phone memory: Up to 14 MB Memory Stick Micro™ (M2™) support Talk time: Up to 7 hrs Standby time: Up to 300 hrs
Availability and versions	Networks (W890): UMTS/HSDPA 2100 GSM/GPRS/EDGE 850/900/1800/1900 Networks (W898c): GSM/GPRS/EDGE 850/900/1800/1900 Available in selected markets from Q1 2008.	Networks: W380a: GSM/GPRS/EDGE 850/1800/1900 W380c/i: GSM/GPRS/EDGE 900/1800/190 Available in selected markets from Q1 2008.

Sony Ericsson’s MD300 is a mobile broadband USB modem that connects your computer to HSDPA, UMTS, EDGE, or GPRS networks.

London, UK – 6th November 2007 – Sony Ericsson today announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.

“The MD300 combines high data download speeds with simple installation and configuration, making it the ideal choice for busy professionals who demand no-compromise connectivity,” says Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “The MD300 is the first offering in our forthcoming portfolio of mobile broadband products that will combine Sony Ericsson’s dependability with a stylish form factor.”

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in, making it a matter of seconds to get connected. Mac drivers will be available for download. The MD300’s simple, intuitive Wireless Manager interface makes using it a breeze. This PC interface will also enable instant access through a pre configured button to the PlayNow™ mobile entertainment experience from Sony Ericsson.

The MD300 is all you need to get your mobile office up-to-speed, whether you’re on a HSDPA, UMTS, EDGE or GPRS network anywhere in the world. It’s versatile enough to use with your laptop or desktop computer at home or in your hotel room, with its portfolio of accessories including the desk stand and USB extension cable.

The MD300 will be available in luxury black and metallic silver in selected markets from Q1 2008.

The MD300 at a glance:

Product Name	MD300 Mobile Broadband USB Modem
Form	USB 2.0 (__) High speed
Size	Compact size, 70 x 32.5 x 15 mm
HSDPA	Up to 3.6 Mbps, downlink
Antenna	Integrated antenna design
HSDPA/UMTS	Triple band 850/1900/ 2100 MHz
EDGE/GPRS Band	Quad band 850/900/1800/1900 MHz
Operating Systems	MS Windows® 2000, XP, Vista, MAC-OS X supported
Features/Enablers	Sony Ericsson Wireless Manager Auto-installation and auto-configuration 128 MB addressable memory for the user Multi colour LED illumination indicating communication status 24 supported languages Sony Ericsson update services

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and Mobile Broadband devices, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com