Sony Ericsson Content Awards 2007

London, UK – November 27, 2007 – Sony Ericsson today announced the launch of its inaugural Sony Ericsson Content Awards. Designed to recognize the outstanding achievements of its existing content development partners, the 2007 Awards underscore the company’s commitment to forge and strengthen its relationships with the global, third-party mobile content creation community. Winners of the 2007 Content Awards will be announced in an official online ceremony on December 18, 2007.

“Sony Ericsson enables consumers to download third-party content without any limitations or restrictions,” said Ulf Wretling, Head of Sony Ericsson Developer World and Communications. “Our global development partners have done and continue to do outstanding work in advancing the experiences that consumers have on their phones. The creation of the content awards is an excellent platform to celebrate these innovators.”

The launch of the Sony Ericsson Content Awards reflects the evolution of mobile phones from being purely a communication tool to an integrated mobile lifestyle device open to third-party content. As Wretling added, “Today’s phones have the power and functionality that enables consumers to be highly productive and entertained on the go. From mobile business applications to 3D gaming and digital music, never before have consumers been able to enjoy such robust and intuitive mobile experiences.”

The 2007 Content Awards celebrate achievements of mobile content developers in five focus areas: Gaming, Imaging, Productive Mobility, Music and Audio, Themes and Graphics. A jury of content industry experts will judge the nominees in the following categories based on ease of use, entertainment factor, innovation, look and feel, and audio performance.

The nominees for the 2007 program are:

Gaming
Fishlabs – “Deep”
EA Mobile – “Fight Night Round 3”
Mr Goodliving – “Playman Extreme Running”
I-Play – “3D The Fast and The Furious Fugitive”
Digital Chocolate – “Brick Breaker Revolution”
Imaging
Warelex – “Mobiola Webcamera”
Vitamin – “Vitamins SlideShow Wallpaper”
BitCycle – “Slide Show Viewer 2”
BitCycle – “Autocam”
BitCycle – “Pull Face Image Manipulator”
Vringo – “Video ring signals”
Productive Mobility
Mobile Nordic – “118 Adressboken”
Opera – “Opera Mini 4.0”
AccuWeather – “AccuWeather”
Fring – “Fring”
Mobispine –“Mobispine”
Music & Audio
Vitamin – “Music Quiz”
Vitamin – “Album Art Wallpaper”
Grace Note – “Track ID”
Kara OK – “Lyric Show”
EMDO – “DropMe”
Themes & Graphics
Lawton & Yeo – “Themes for S500”
USTwo – “Themes for W950”
Cybercom – “Premium generic Themes on Fun & Downloads”
Metronize/Clavitones – “The Geeks themes and graphics”
Vitamin SE Media – ”Contour Tracer”
Beginning today, people can learn more about the 2007 Content Awards by visiting

http://www.sonyericsson.com/contentawards. In addition to profiles of all the nominees and judges, visitors can view additional background information on the awards, including content creator bios and interviews with Sony Ericsson’s executives.

Many of the applications nominated for the 2007 Content Awards are preloaded on select Sony Ericsson phones and are also available through retail channels such as PlayNow™, Fun & Downloads, and Application Shop.