London, UK – November 27, 2007 – Sony Ericsson today announced the launch of its inaugural Sony Ericsson Content Awards. Designed to recognize the outstanding achievements of its existing content development partners, the 2007 Awards underscore the company’s commitment to forge and strengthen its relationships with the global, third-party mobile content creation community. Winners of the 2007 Content Awards will be announced in an official online ceremony on December 18, 2007.

“Sony Ericsson enables consumers to download third-party content without any limitations or restrictions,” said Ulf Wretling, Head of Sony Ericsson Developer World and Communications. “Our global development partners have done and continue to do outstanding work in advancing the experiences that consumers have on their phones. The creation of the content awards is an excellent platform to celebrate these innovators.”

The launch of the Sony Ericsson Content Awards reflects the evolution of mobile phones from being purely a communication tool to an integrated mobile lifestyle device open to third-party content. As Wretling added, “Today’s phones have the power and functionality that enables consumers to be highly productive and entertained on the go. From mobile business applications to 3D gaming and digital music, never before have consumers been able to enjoy such robust and intuitive mobile experiences.”

The 2007 Content Awards celebrate achievements of mobile content developers in five focus areas: Gaming, Imaging, Productive Mobility, Music and Audio, Themes and Graphics. A jury of content industry experts will judge the nominees in the following categories based on ease of use, entertainment factor, innovation, look and feel, and audio performance.

The nominees for the 2007 program are:

Gaming
Fishlabs – “Deep”
EA Mobile – “Fight Night Round 3”
Mr Goodliving – “Playman Extreme Running”
I-Play – “3D The Fast and The Furious Fugitive”
Digital Chocolate – “Brick Breaker Revolution”
Imaging
Warelex – “Mobiola Webcamera”
Vitamin – “Vitamins SlideShow Wallpaper”
BitCycle – “Slide Show Viewer 2”
BitCycle – “Autocam”
BitCycle – “Pull Face Image Manipulator”
Vringo – “Video ring signals”
Productive Mobility
Mobile Nordic – “118 Adressboken”
Opera – “Opera Mini 4.0”
AccuWeather – “AccuWeather”
Fring – “Fring”
Mobispine –“Mobispine”
Music & Audio
Vitamin – “Music Quiz”
Vitamin – “Album Art Wallpaper”
Grace Note – “Track ID”
Kara OK – “Lyric Show”
EMDO – “DropMe”
Themes & Graphics
Lawton & Yeo – “Themes for S500”
USTwo – “Themes for W950”
Cybercom – “Premium generic Themes on Fun & Downloads”
Metronize/Clavitones – “The Geeks themes and graphics”
Vitamin SE Media – ”Contour Tracer”
Beginning today, people can learn more about the 2007 Content Awards by visiting

http://www.sonyericsson.com/contentawards. In addition to profiles of all the nominees and judges, visitors can view additional background information on the awards, including content creator bios and interviews with Sony Ericsson’s executives.

Many of the applications nominated for the 2007 Content Awards are preloaded on select Sony Ericsson phones and are also available through retail channels such as PlayNow™, Fun & Downloads, and Application Shop.

A while ago, Sony Ericsson has patented Dual-Sliding technology. It features a full-QWERTY keyboard layout as well as a numeric keypad.

FYI, Dual-Sliding mechanism is not a novelty and has already been used by several manufacturers, like Pantech (PN-810; C810), Samsung (SGH-F520) ...

For me, it's quite dexterous and would be great if Sony Ericsson could implement this concept into its devices in the nearest future. If we look at Sony Ericsson's last innovations and patented technologies, they are preparing something really good, or at least I hope so :)

Abstract from their patent application:

A mobile terminal that allows sliding between housing in two directions. The housing may be for PDA use with and alphanumeric keypad exposed and another position may be for phone use with a numeric keypad exposed. One housing may include pins that extend from one surface and another housing may include grooves in an opposing surface to receive the pins. At least one longitudinal groove may be provided, and in one embodiment two lateral grooves are provided to accommodate two longitudinally aligned pins. An overlay may be provided that may be exposed to cover keys with numbers or navigation indications when the housings slide longitudinally and may remain hidden when the housings slide laterally with respect to each other. A casing may be provided that substantially encloses the bottom housing when in the closed position.

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One of the most awaited smart phones from Sony Ericsson has been spotted on the Microsoft's Windows Live Messenger Chinese site.

The device is listed under Sony Ericsson manufacturer and if you chose "索爱" (Sony Ericsson) under "我的手机品牌" (My cell phone brand) and P3i under "我的手机型号" (My cell phone model), except of the strange listing of a non existing phone, you can also see a little thumbnail of the device branded as Walkman.

The same picture of the Sony Ericsson P3i has already been shown on our Blog, but only as a concept of the device. In spite of this listing, I still think that it's just a concept or a fake phone nothing more.

Besides of the Sony Ericsson P3, you can also see M610 (which is not yet released either) with housing almost identical to that of Sony Ericsson P1i (only the colors are different).

I think that, those listings is a mistake or carelessness of the webmaster or the person who added these phones and nothing more :)

What do we have to do to send a file via Bluetooth from one handset to another?

First, we need to select the file. Then we need to go to a menu where we must chose a sending method (IR or Bluetooth), after this the sender device must search for a Bluetooth enabled handset and once the destination device is selected, we must wait for an approval from the recipient and after all these actions the file will be sent.

And what does Sony Ericsson offer with its new technology? We need to touch a file which we want to send and drug it to the direction of the recipient and wait for a confirmation, that’s all!

With it we can simply drug and drop file from one device to another.

For me it sounds a little bit fantastic, but the fact is that the manufacturer already patented this innovation, which means that soon we will be able to acquire this possibility along with the new phone models (Maybe even with Sony Ericsson P5i? Who knows)

At last Opera Mini 4 has been released, which means we can delete old Opera Mini and enjoy faster, more secure and safer browsing with the new Opera Mini 4.

The new version delivers several new improvements, like:
Landscape mode, virtual mouse, enhanced small screen rendering, quick browsing keystrokes, suggested start points, power scrolling shortcuts (via 4, 6, 2, 8 keypad buttons), creation own web search from any search field on the Internet, synchronization of the mobile phone web links with the web links on computer, CSS support and of course faster browsing possibility with less data transfer.

In my opinion Opera Mini is the best Java browser and of course it is still free, so you can go to the official site of the Opera Mini 4, download it and start enjoying all those improvements and new functionality.

Click here for part I
Click here for part II
Click here for part III
Click here for part IV

Why do most of people like Smartphones? Probably because smartphones provide a lot of fun or maybe for deliver some important functionality, like Messengers, internet browsing, RSS, Password managers, e.t.c. But wait, we, I mean ordinary users of Sony Ericsson's non smarts, we all can use the same things, we can have messengers and RSS readers and browsers, and lot of other things that smartphones support. How? Glad you asked. Little Java applications gonna help us with that :)

Here are some of my favorite free Java applications that I use practically every day :)

CellSerf:

CellSerf, founded by two IIT-ians, is based out of New Delhi, India, and Sunnvale, CA, USA. CellSerf has developed industry's first-of-a-kind Voice & Video Instant Messaging for Yahoo, Google Talk and MSN, Voice & Video email and Voice & Video SMS services to take the user's mobile experience to the next level beyond text.

Download


Whizzper:

IM your buddies anywhere, anytime from any mobile device, with interconnectivity to MSN, AIM, Yahoo and Google Talk. Personalise it and your buddies will see your images in their dialogue box. Even invite your friends for free!!!

Download


MovaMail:

MovaMail provides you with a fast and effective solution for accessing all your existing email services without investing in an expensive dedicated device.

Speed: MovaMail is up to 10X faster then most built in email clients or WAP based email services.
Multiple Email accounts: MovaMail allows you to consolidate all of your email accounts.
Compatibility: MovaMail supports POP, IMAP and Webmail (including Yahoo!, MSN, Hotmail, AOL, Gmail and more) ensuring you have the best solution for accessing all your various email accounts.
Address Book Integration and Synchronization: Synchronize your mobile phone address book with your MovaMail service for easy email address access.
Image Attachments. Full support for viewing, sending, forwarding and receiving image attachments.
Camera Phone Support: MovaMail's integrated camera access allows you to quickly take a picture from your phone camera and send via email.
Less Data Traffic: MovaMail uses up to 10X less data traffic due to our proprietary Optimization and Compression Engine. This provides you more email at a lower cost.
User Friendly Graphical interface: MovaMail is easily navigated through a graphical user interface that corresponds to specific keys on your mobile phone touch pad.
Multi-lingual Support: MovaMail recognizes the language capabilities within your mobile phone and allows you to communicate in your chosen language.
Optional XHTML Interface: If you cannot use our Java client for whatever reason we also have an XHTML interface that you may access on your mobile browser.

Download


ChordGenie:

Imagine having 1,000s of chords at your fingertips in any tuning! The ultimate guitar accessory for your mobile phone. A complete package of tools and accessories for your guitar in a single mobile phone application. ChordGenie is the only mobile phone chord finder with intelligent i-Chord technology. No more searching through chord books for the chords you need - find them quickly and easily using Chord Genie on your mobile phone. ChordGenie is the most comprehensive chord reference available for your mobile phone: ChordGenie can look up any guitar chord in standard or alternate tunings Unique Songbook feature - allows you to bookmark chords against songs you are working on Chord Navigator - quickly find the chord you are looking for Suggested fingerings for each chord Clear display Fully customisable - Left or right hand, alternate tunings Multiple chord inversions available for each chord Slash chords and power chords included Can also be used with banjos, mandolins, ukuleles and other fretted instruments.

Download


crickee:

With Crickee, users can send and receive loads of SMS totally free and without obligation! Our users stay real!

Crickee also offers a unique service to all types of businesses connecting them with its customer base via a sophisticated multimedia advertising solution for increasing brand visibility.

Download


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To be continued...

Not so long ago Sony Ericsson released its new device in Walkman line - Sony Ericsson W910, a great phone with powerful audio functionality.

Shipment of the device has been started recently, however brand new W910 was taken off the market after a great number of devices turned out to be defective.

It turned out that all W910, which belonged to the first batch had the same problems: after 10 seconds of work, handset would automatically switch off and cease to respond to incoming calls.

Instead of those handsets, Orange offered new mobile phones, but the problem didn't resolve, as many of them returned just a few days later to complain that the new device had the same problems. This situation has resulted that Orange has withdrawn all the phones from market.

According to Sony Ericsson, the problem has been solved, so if you still would like to buy this really great device, you may do so with no worries.

64 Gbyte of memory, camera with auto focus. And many more radio standards supported. In addition, all features must be easy to use. Those are some of the things to expect from the mobile phone, within a couple of years, according to Bengt Stavenow at Sony Ericsson, speaker at the Mobile Future conference in Stockholm today.

- You will never see a Sony Ericsson phone lacking focus on cost, battery time and size. If we get the question why feature X is not yet in the mobile, the answer is probably that it is not compatible with one of these three. The mobile should be like a Swiss army knife, but nothing gets in if it does not fulfil those three requirements, said Bengt Stavenow from Sony Ericsson when speaking at the Mobile Future conference in Stockholm.

Luckily all electronics get cheaper, smaller and less energy consuming, so mobiles do get more and more functions. Which ones can we expect the coming years?

- Soon we will see mobile phone with triband 3G, in addition to quadband GSM and EDGE. There will be an abundance of parallel radio systems, which means that our future as engineers is secured.

The speed is naturally increased. The top speeds in the network will be at 100 Mbit/s in a couple of years. In practice, according to Bengt Stavenow, that means that it will be possible to build services demanding a secure bitrate of 4 Mbit/s. For operators that means that the cost of transport gets lower, and flat rates possible and plausible.

Megapixel race

If development continues like it has, the phone memory will be 68 Gbyte whithin a few years. And the camera?

- There is a megapixel race going on, and it will continue, but there is also a need for increased camera quality. Optical zoom plays a key part here.

Other features to enter the phone will be Near Field Communications to transfer card data, positioning and mobile tv.

- The most important for mobile tv is not whether it will be technology A, B or C, but that the consumer gets access to what he wants when he wants it. There is likely to be a mix of download and streaming video.

And so, the digital home.

- With Sony in our brand, we expectations are high on us to integrate home electronics with mobiles.

According to Bengt Stavenow it will be possible to control and access the tv and desktop computer content with the mobile. Even at a distance. But, he points out, it is very important that all these features are easy and intuitive to use.

- We must work considerably harder with the user experience to not suffer from feature overload. They must be presented in a way that gives the user energy. One should be able to use the most important features with only one to two clicks. For instance, we today have great discussions on what to do with the camera. If you want to save your images, it has to be done with one click. MMS, one click.

-And, concluded Bengt Stavenow, no technology carries its own weight. Design is king.

Source

As you might know in a recent article about Sony Ericsson P5, I was saying that:

Rumors started to appear on the Internet about Sony Ericsson’s new handset from smart series. It says that the new device will be announced on November 15 and it will be named as Sony Ericsson P5.

And according on to these rumors, we were waiting for new announcements on the 15th of November. Sony Ericsson was supposed to have announced at least three new handsets (Including Sony Ericsson P5) and the announcement was supposed to be truly revolutionary, but according to one of our friend blog - The Unofficial Sony Ericsson Blog, there won't be any announcements on November 15 and not even in this year.

The official confirmation:
- Thanks for the additional information, but I’ve done a search and can confirm that we have no plans to make any new product announcement in November. What we announced last week, on the 6th, is the last product announcement we’ll be making this year. All Sony Ericsson product announcements, regardless of their nature, are handled and co-ordinated by my group in London. I don’t know where your source has heard this information but it’s not true, he said in the reply I got earlier today.

What a shame!
---
Source

Sony Ericsson's most awaited smartphone Sony Ericsson P5 is getting more and more popular. With it's specifications the device is already considered an iPhone killer.

We already know approximate specifications of the device, but till now, we knew nothing about design of the handset, however on the Internet some images of the device have appeared.

On the pictures we can see really nice concepts of this gadget. Of course, both images are only concepts, but the matter is that, according to the rumors, both pictures are very close to the real model.

If it's a real appearance of the Sony Ericsson P5 with its specifications the device is really going to be an iPhone killer.

Be afraid Steve, Sony Ericsson P5 is coming :D

Rumors started to appear on the Internet about Sony Ericsson’s new handset from smart series. It says that the new device will be announced on November 15 and it will be named as Sony Ericsson P5 (Not Sony Ericsson P3, as we expected). It will be equipped with a huge touch-screen display, GPS module, Wi-FI, 5mp camera, new version of UIQ and what is the most important with have a powerful CPU.

For me, that's fantastic information (As I already said, I'm waiting for the next phone from P line impatiently) and I hear about this phone from more and more sources. It’s a bit pity that it’s only a rumor, though. As we have seen a couple of times, the rumors have just remained rumors. For example, not a long ago there were all kind of rumors that on November 6 something really revolutionary would be be announced. However, as we already know, there wasn't anything like P3 or revolutionary presented, not even a new smart-phone, only some ordinary phones. So let's wait for November 15. Just a week remains until we find out what will be released.

Today is November 7, which means that yesterday Sony Ericsson must have announced its new devices.

They announced two handsets from W series and one from K, unfortunately there is nothing about smartphones.

As we've expected, from W series Walkman branded Sony Ericsson W890i has been announced and from K series - Sony Ericsson K660i. There is also another Walkman branded phone - Sony Ericsson W380i and Sony Ericsson's first broadband USB modem - Sony Ericsson MD300.

To be honest, in addition to those phones, I was expecting something new, or after all something different or even something smart, but... But as I learnt, on November 15 Sony Ericsson will make another announcements and I hope they justify my hopes.

So let's get back to our novelties. What we can say about those phones? I think official detailed information would be more interesting for you :)

Here we go (Official press release):

The new Sony Ericsson K660 packs landscape Web browsing and dedicated shortcut keys into a classy looking handset targeting a young Web-savvy audience.

London, UK – 6th November 2007 – Sony Ericsson today announced the launch of the K660, an HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 – Web for Youth

• Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
• HSDPA for fast surfing, email and download
• Google Maps for Mobile

The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will earn you admiring glances no matter where you are.

The K660 is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008.

Sony Ericsson Bluetooth™ Headset HBH-PV703
Make the most of the K660’s Bluetooth™ technology with the compact new Bluetooth™ Headset HBH-PV703, available as a separate accessory.

• With a talk time of up to 10 hours, a standby time of up to 350 hours the HBH-PV703 can keep going for as long as you can talk!
• The HBH-PV703 has features such as last number redial and voice dialing, letting you easily handle calls whenever you need.

Charge it. Forget it
The powerful HBH-PV703 offers up to a remarkable 10 hours talk time and 350 hours standby time - so you won’t miss important calls because the battery ran out.

With Auto-pairing ™ the HBH-PV703 automatically connects to your phone so all you need to do after charging it is activate Bluetooth™ in your phone. No need to try and recall pin codes – and with Bluetooth™ 2.0 + EDR – no compromise on security.

Use it all the time
Weighing a mere 14 g/ 0.49 oz., the HBH-PV703 is light enough to wear comfortably all day. Manage your calls from your headset with its built-in answer / end call, last number redial, and volume buttons.

The Bluetooth™ Headset HBH-PV703 will come in grey or black and will be available in selected markets from Q1 2008.

Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.SonyEricsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com

The Sony Ericsson K660 and HBH-PV703 at a glance

Internet

• RSS feeds
• Access NetFront™ Web browser
• Email client
• Instant Messaging client enabled
• Google search
• Google map mobile
• 2.0” QVGA display with landscape Web browsing
• RSS desktop
• Web shortcut keys

Camera

• 2 megapixel camera
• 4x digital zoom
• Picture blogging
• Video recording

Music and Entertainment

• Bluetooth™ stereo (A2DP)
• Media player
• Mega Bass™
• Music tones
• PlayNow™
• TrackID™
• Polyphonic ringtones
• 3D games
• Java
• FM radio
• Video streaming
• Video viewing

Communication

• Speakerphone
• Vibrating alert
• Video calling

Messaging

• Email
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• USB mass storage
• USB support

Accessories

• In - box content:
• 256 MB Memory Stick Micro™ M2™
• Stereo Headset HPM-62
• Media Manager PC Software
• USB cable (DCU-60) for easy and fast transfer
• Battery (BST-38)
• Charger (CST-70)
• Optional accessories:
• Stereo Bluetooth Headset HBH-DS200
  Enjoy wireless music without missing a call.
• Portable Speakers MPS-70
  Small yet powerful speakers that fit in your pocket
• Bluetooth Headset HBH-PV703

Facts and Figures

• Size: 104 x 47 x 15 mm
• Weight: 95 grams
• Colour: Lime on white and wine on black
• Talk time GSM: Up to 9 hrs
• Standby time GSM: Up to 330 hrs
• Talk time UMTS: Up to 4 hrs 30 min
• Standby time UMTS: Up to 330 hrs

Availability and versions

• K660 will be available in selected markets from Q1 2008.
• Networks:
• UMTS/HSDPA 2100
• GSM/GPRS/EDGE 850/900/1800/1900

HBH-PV703

• Size: 61 mm x 18 mm
• Weight: 14grams
• Colour: Black or gray
• Bluetooth™ 2.0 technology
• Talk time: Up to 10 hours
• Standby time: Up to 350 hours
• Compatibility: All Sony Ericsson phones incorporating Bluetooth™ technology
• For complete compatibility see www.sonyericsson.com/accessories

W890 and W380 Walkman™ phones set to delight music lovers on the go

London, UK – 6th November 2007 – Sony Ericsson today revealed the two latest additions to its Walkman® phone portfolio. The W890 and W380 Walkman® phones are stylish new offerings packed with features sure to set music lovers’ pulses racing.

• With its super slim, stylish design, massive 2GB music storage capacity, and 3.2 megapixel camera, the W890 Walkman® phone promises to hit the right notes with sophisticated music lovers and design connoisseurs alike.
• For the music fan on the move, the W380 Walkman® phone combines a unique clamshell design with all the music cred users expect from Sony Ericsson’s Walkman® phones. The phone packs in never-seen before features, including Gesture control which allows users to mute calls with a wave of their hands. There is also an external display that comes to life only when you need it; to show the name of a music track or to let you know who is calling.

“With these latest phones, we address the needs of young, fashion-conscious music lovers with the W380, as well as music connoisseurs who demand the latest Walkman® features and fast downloads offered by the W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “These Walkman® phones combine Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”

Sony Ericsson W890 Walkman® phone

• Choose music to match your mood with SensMe™
• Store up to 1800 tracks* with 2GB of memory
• Look sharp with a 3.2 megapixel camera
• All within a design as slim as a CD case

Unleash your inner DJ

Whether you’re on your own or with friends, the W890’s colour matched stereo headset and in-built stereo speakers deliver a high quality listening experience. The phone incorporates the Walkman® Player 3.0, the latest in Walkman® technology, which offers one-click access to the player and simple, intuitive navigation around your music.

Not only can you organise your tracks by artist, album, or visually using Album Art (the album’s front cover artwork) – with the W890, you can even select your music to match your mood. The SensMe™ music experience automatically plots your music by tempo and mood – letting you create a playlist that matches how you feel.

The W890 Walkman® phone offers the benefit of an expandable memory, which can be upgraded as your music collection grows. A 2GB Memory Stick Micro™ (M2™) is provided in-box - that equates to storage for up to 1800 songs*. If you tire of these, tune in to your favourite station using the W890’s FM Radio.

Download music and web pages – fast!
The W890’s HSDPA capabilities allow you to download music at speeds up to four times faster than with regular 3G devices. Plus, it makes viewing pages on the internet quicker and easier too. The phone is fully compatible with Sony Ericsson’s PlayNow™ mobile entertainment experience. This provides you with instant access to the latest content – whether it’s the full-length music tracks, the hottest mobile games, ringtones or wallpapers – downloadable either direct to your phone or via your PC.

Music without wires
Need to provide the music for a party on the spur of the moment? No problem. As well as its own internal stereo speakers, the W890 is fully compatible with a range of the latest Sony Ericsson music accessories, including the Portable Bluetooth™ Speaker MBS-100 and the Stereo Bluetooth™ Headset HBH-DS220.

Match your personal lifestyle
With understated elegance, smooth curves and a choice of two stylish colours (Mocha Brown and Sparkling Silver), the W890 Walkman® phone will truly complement your personal style.

The W890’s 3.2 megapixel camera allows you to record the moment for posterity. One-press access to the camera means you need never miss a shot. Plus, instantly upload your photos to your personal online gallery, or ‘blogsite’, to let your friends know what you’re up to.

The W890 Walkman® phone is a HSDPA/UMTS 2100 and GSM/EDGE 850/900/1800/1900 phone and will be available in selected markets from Q1 2008. The W898c Walkman® phone is a GSM/EDGE 850/900/1800/1900 phone for the China market only.

Sony Ericsson W380 Walkman® phone

• Walkman® controls on top – see what’s playing and manage your music without even opening the phone
• Gesture Control – mute calls or silence the alarm with a wave of your hand
• TrackID™ – record a clip from the radio and identify the song, singer and album instantly.

Hear it, Name it, Play it, Get it
The W380 Walkman® phone comes complete with Media Manager PC software that lets you easily transfer your music, photos and videos between your computer and phone. Simply point, click and drag your music files from your computer to your phone – the software automatically converts your music to the right format.

Store hours of your favourite music (up to 271 songs*) on the W380’s 512 MB Memory Stick Micro™ (M2™) or tune in to your favourite FM radio station.

Hear a song on the radio you don’t recognise but really like? Use the W380’s TrackID™ feature to tag a clip from the phone’s radio (or any external source) and find out instantly who sings it, what it’s called and which album it’s from. The TrackID™ functionality, available on the W380, the W890 and a host of other Walkman® phones – is one of the phones’ most popular features. Latest figures show that every second, someone, somewhere, is using TrackID™ to identify a song they love.

Once you have identified the song, get it onto your phone in just a few clicks via PlayNow™. Or browse through the latest full-length music tracks, mobile games, MP3 ringtones and wallpapers – all available from PlayNow™ straight to your W380 Walkman® phone or via your PC.

Take it to the top
The W380 Walkman® phone brings your music to the surface of the phone, allowing you to control what you’re listening to without needing to open the phone. Skip forward or backwards between tracks or pause the music effortlessly. One-touch buttons on the top of the phone light up when the Walkman® player is switched on and a hidden display comes to life, providing track information at a glance.

When not in use, the W380 Walkman® phone looks discreet and laid-back from the outside. But as soon as you receive a call or play music, it comes alive. Choose different light effects for different callers, and see your music ‘dance’ when the phone’s lights match the beat of your favourite song.

Keep your hands off!
Mute your phone with a wave of your hand. Or snooze the alarm if you’re lying in bed. The W380’s Gesture Control feature allows true ‘handsfree’ handling of your calls for the first time – show it off to your friends!

Accessorise it
To enjoy your music discreetly when you’re in public, choose a great headset to go with it. Pick from the Stereo Portable Headset HPM-83 or the Stereo Bluetooth™ Headset HBH-DS200 if you want to stream music wirelessly from your phone.

The W380 is a GSM/EDGE/GPRS 850/1800/1900 and 900/1800/1900 clamshell phone and will be available in selected markets from Q1 2008.

* assumes eAAC+ encoded files.

Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com

The Sony Ericsson W380 and W890/W898 Walkman® phones at a glance

	W890	W380
Music and Entertainment	Stereo speakers 2 GB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ + text search SensMe™ Media UI Media Manager Software Streaming audio/video OMA DRM 2.0 full support Macromedia Flash Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing	512 MB M2™ memory stick Walkman® player FM radio with RDS PlayNow™ TrackID™ Media Manager Software Bluetooth™ stereo (A2DP) Stereo headset Windows Media DRM eAAC+/WMA/WMApro 3D games Mega Bass™ Music tones (MP3/AAC) Polyphonic ringtones Java Video streaming Video viewing
Camera	3.2 MP camera 3.2x digital zoom Picture blogging Video blogging Video recording PictBridge printing	1.3 megapixel camera 4x digital zoom
Communication & Messaging	RSS feeds Access NetFront™ Web browser WAP 2.0 XHTML Speakerphone Vibrating alert Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)	RSS feeds WAP 2.0 XHTML Speakerphone Vibrating alert Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)
Connectivity	Bluetooth™ technology Video telephony Modem Synchronization USB mass storage USB support	Bluetooth™ technology Modem Synchronization USB mass storage USB support
Organizer	Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer	Flight mode Alarm clock Calculator Calendar Notes Phone book Stopwatch Tasks Timer
Accessories	In-Box: Battery Charger USB cable Stereo Portable Handsfree 2GB Memory Stick Micro™ (M2™) Sony Ericsson PC Suite Media Manager content transfer software Optional: Portable Bluetooth™ Speaker MBS-100 A wireless sphere of music. Stereo Bluetooth™ Headset HBH-DS200 Enjoy wireless music without missing a call.	In-Box: Battery Charger USB cable Stereo Portable Handsfree 512 MB Memory Stick Micro™ (M2™) Sony Ericsson PC Suite Media Manager content transfer software Optional: Stereo Portable Handsfree HPM-83 Street-style neck band headset with superior audio performance. Portable Speakers MPS-70 Small yet powerful speakers that fit in your pocket.
Facts and Figures	Size: 104 x 46.5 x 9.9 mm Weight: 78 grams Colours: Mocha Brown Sparkling Silver Screen: 262,144 colour TFT Resolution: 240 x 320 pixels Size: 2 inches External screen: N/A Phone memory: Up to 28 MB Memory Stick Micro™ (M2™) support Talk time GSM: Up to 9 hrs 30 min Standby time GSM: Up to 360 hrs Talk time UMTS: Up to 4 hrs 30 min (W898c: n/a) Standby time UMTS: Up to 310 hrs (W898c: n/a) Video call time: Up to 3 hrs (W898c: n/a) Music listening time: Up to 20 hrs	Size: 92 x 49 x 16 mm Weight: 100 grams Colours: Electric Purple Magnetic Grey Screen: 262,144 colour TFT Resolution: 176 x 220 pixels Size: 1.9 inches External screen: OLED Resolution: 36 x 128 Phone memory: Up to 14 MB Memory Stick Micro™ (M2™) support Talk time: Up to 7 hrs Standby time: Up to 300 hrs
Availability and versions	Networks (W890): UMTS/HSDPA 2100 GSM/GPRS/EDGE 850/900/1800/1900 Networks (W898c): GSM/GPRS/EDGE 850/900/1800/1900 Available in selected markets from Q1 2008.	Networks: W380a: GSM/GPRS/EDGE 850/1800/1900 W380c/i: GSM/GPRS/EDGE 900/1800/190 Available in selected markets from Q1 2008.

Sony Ericsson’s MD300 is a mobile broadband USB modem that connects your computer to HSDPA, UMTS, EDGE, or GPRS networks.

London, UK – 6th November 2007 – Sony Ericsson today announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.

“The MD300 combines high data download speeds with simple installation and configuration, making it the ideal choice for busy professionals who demand no-compromise connectivity,” says Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “The MD300 is the first offering in our forthcoming portfolio of mobile broadband products that will combine Sony Ericsson’s dependability with a stylish form factor.”

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in, making it a matter of seconds to get connected. Mac drivers will be available for download. The MD300’s simple, intuitive Wireless Manager interface makes using it a breeze. This PC interface will also enable instant access through a pre configured button to the PlayNow™ mobile entertainment experience from Sony Ericsson.

The MD300 is all you need to get your mobile office up-to-speed, whether you’re on a HSDPA, UMTS, EDGE or GPRS network anywhere in the world. It’s versatile enough to use with your laptop or desktop computer at home or in your hotel room, with its portfolio of accessories including the desk stand and USB extension cable.

The MD300 will be available in luxury black and metallic silver in selected markets from Q1 2008.

The MD300 at a glance:

Product Name	MD300 Mobile Broadband USB Modem
Form	USB 2.0 (__) High speed
Size	Compact size, 70 x 32.5 x 15 mm
HSDPA	Up to 3.6 Mbps, downlink
Antenna	Integrated antenna design
HSDPA/UMTS	Triple band 850/1900/ 2100 MHz
EDGE/GPRS Band	Quad band 850/900/1800/1900 MHz
Operating Systems	MS Windows® 2000, XP, Vista, MAC-OS X supported
Features/Enablers	Sony Ericsson Wireless Manager Auto-installation and auto-configuration 128 MB addressable memory for the user Multi colour LED illumination indicating communication status 24 supported languages Sony Ericsson update services

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and Mobile Broadband devices, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm - Telephone +44 208 762 6065
Merran Wrigley - Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com