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New year for Sony Ericsson has started with announcements of the new handsets. This means that the latest rumors about new devices has been come true and Sony Ericsson unveiled three new devices - Sony Ericsson Z555, Sony Ericsson W760 and Sony Ericsson W350.

Sony Ericsson Z555

An elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth™ Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

Size: 95 x 49 x 16.5 mm
Weight: 95 grams
Colours: Diamond Black, Dusted Rose
Screen: 262,144 colour TFT
Resolution: 176 x 220 pixels
Size: 1.9 inches
External screen: OLED monochrome
Resolution: 128 x 36
Phone memory: Up to 12 MB
Memory Stick Micro™ (M2™) support
Talk time GSM: Up to 8.4 hrs
Standby time GSM: Up to 360 hrs
Networks: (Z555i) EDGE/GSM/GPRS 900/1800/1900
Networks: (Z555a) EDGE/GSM/GPRS 850/1800/1900

Available in selected markets from Q1 2008.

Sony Ericsson W760
The first truly global Walkman® phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed™ ProStreet.

The W760 is a Walkman® phone that you will want to take with you everywhere. This is where the added protection from the multipurpose Active Speaker MAS-100 comes in. Announced today, it acts as a good-looking protective case, a speaker to let you play your tunes even louder and an FM radio antenna.

“People today are always on the move so it’s important that they can stay in touch and have their entertainment at their fingertips,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “The W760 fits perfectly into this lifestyle. It is bold, action-packed and takes the Walkman® phone beyond just music.”

Size: 103 x 48 x 15 mm
Weight: 103 grams
Colours: Rocky Silver, Fancy Red and Intense Black
Screen: 262,144 color TFT
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 40 MB
Memory card support: Memory Stick Micro™ (M2™)
Talk time GSM: Up to 9 hrs
Standby time GSM: Up to 400 hrs
Talk time UMTS: Up to 4 hrs
Standby time UMTS: Up to 350 hrs
Music listening time: Up to 20 hrs
Networks:UMTS/HSDPA 850/900/2100 - GSM/GPRS/EDGE 850/900/1800/1900

W760 will be available in selected markets from Q2 2008.

Sony Ericsson W350

A Walkman® phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman® phone family can be used with the new Bluetooth™ Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

“The W350 Walkman® phone offers a combination of key easy-to-use music and phone functions in a stylish, compact form,” said Ben Padley, Head of Music Marketing at Sony Ericsson. “It is designed to appeal to men and women on-the-go who want a stylish, compact phone that offers a complete MP3 experience at an affordable price.”

Size: 104 x 43 x 10.5 mm
Weight: 80 grams
Colours: Electric black, Ice blue, Hypnotic black, Graphic white
Screen: 262,144 colour TFT
Resolution: 128 x 160 pixels
Size: 1.9 inches
Phone memory: Up to 14 MB
Memory card support: 512MB Memory Stick Micro™ (M2™)
Talk time GSM/GPRS: Up to 7 hrs
Standby time GSM/GPRS: Up to 300 hrs
Music listening time: Up to 15 hrs
Networks: (W350i) GSM/GPRS/EDGE 900/1800/1900
Networks: (W350a) GSM/GPRS/EDGE 850/1800/1900
Networks: (W350c) GSM/GPRS/EDGE 900/1800/1900

W350 will be available in selected markets from Q2 2008.

The new devices is good and we can say AT LAST! we have something new, but to be honest, the specifications of those phones is too poor for modern demands, even for budget handsets I think (Except of the Sony Ericsson W760 of course :) )

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