Maddona In Your Sony Ericsson

Do you like Madonna?

If so, Sony Ericsson and Warner Music International have a surprise for you...

You see, Sony Ericsson and WMI have announced an agreement enabling new music and mobile content from Madonna’s new album - HARD CANDY to be sold with selected Sony Ericsson mobile devices in twenty seven countries during 2008.

These phones will be available in two types of packages: first package will be pre-loaded with five songs from the album and another with the whole "HARD CANDY" album and both packages will be pre-loaded with extra content such as mobile ringtones and wallpapers.

John Reid, Vice Chairman WMI and President, Warner Music Europe, said:

The evolution of mobile handsets along with technological convergence continues to open up new ways for us to distribute and market our artists’ music. This partnership with Sony Ericsson further expands HARD CANDY’s global promotional reach and puts exciting content from the album direct into the hands of Madonna fans all over the world. Not only that, packaging music from a global megastar with new Sony Ericsson phones will help drive sales of music-enabled devices and contribute to the uptake of mobile music.

From this month, "HARD CANDY" pre-loaded handsets will be sold in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

In a staggered roll-out that began in May, a download voucher for HARD CANDY and an array of additional content including an exclusive “4 Minutes” remix is being ‘bundled’ with purchases of the Sony Ericsson W890 Walkman phone in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden. Sony Ericsson W380i Walkman mobiles in Belgium and Czech Republic are already available with a HARD CANDY CD.

[Source]