Sony Ericsson to Open New Store and New FUN Series.

If you live in Taiwan, you should know that, Sony Ericsson is opening a new flagship store in Taiwan (Grand opening will be tomorrow, on the 10th of May).

Besides of this beautiful store, the interesting thing is the board with a list of the Sony Ericsson device prefix explanation.

From this listing we can learn the meaning of the several prefixes. It looks like that a prefix "G" (If you remember, it's a recently announced line-up of the Sony Ericsson's new devices. The G series were opened with couple of UIQ smartphones: Sony Ericsson G700 and Sony Ericsson G900) means "Generation Web" and as you already know, it contains not only smartphones, but usual phones with enhanced capabilities for Internet usage (Like, recently announced Sony Ericsson G502). The explanation of the "P" is "Pro" (Frankly, I always thought that the meaning of the "P" was PDA :D looks like it's a new meaning) and good news is that there gonna be new devices from P series and it will not be replaced with X series.

What means prefix "X", I guess everybody already knows, it's a high-end "XPERIA" branded line-up with most awaited, Windows Mobile based - Sony Ericsson X1. Prefix "R" means Radio line-up with enhanced Radio capabilities, "W" means old and kind "Walkman" branded line-up and "C" is a new line-up of the famous "Cyber-Shot", C series were opened with couple of new handsets - Sony Ericsson C702 and C905. Prefix "S" has a new meaning "Snapshot" (Old was "Slider"). "T" is a "Style" line, and at last the new prefix "F".

Depending on this list, unannounced prefix "F" means "FUN" and looks like its opening expected in June on the Singapore event, but what exactly means FUN for Sony Ericsson I don't know. Maybe it's a combination of the music, photo shooting/video recording and web browsing, or maybe it's even gaming? Maybe it's an upcoming gaming platform like Nokia's "N-gage" or even long awaited PSP Phone (Or PSPhone)... Hmmm, I don't know :) I guess we need to wait and see...

Anyway, for me, new brand names and new series are only welcome (especially from Sony Ericsson), because it brings some novelties and the novelties is what we always need.

Sony Ericsson Store:

[Source]