A survey, which was conducted by social networking website Habbo across 31 countries, revealed that Nokia's dominance at the top of the global chart has been weakened.
Despite the 58,480 teens which took part in the survey say that Nokia is the number one mobile brand globally, Nokia has lost some favour with teens to Sony Ericsson and Samsung since 2006, when the previous Global Habbo Youth Survey was conducted.
Despite still being the favoured handset in 15 of the 31 countries polled, Nokia loses out to Sony Ericsson in markets such as the UK, Denmark, Germany, and Switzerland, in markets, where Nokia ranked first in 2006, which suggests that brand loyalty to Nokia, amongst teens globally, hasn’t increased alongside Nokia’s market share, which reached 40% in the fourth quarter of 2007.
The results of the survey show that except of the calling and text messaging, teens are now regularly using their mobile handsets as entertainment devices. If in the 2006 only 38% of teenagers were using their handsets to listen music, for now it's grown up to 71%.
70% of teenagers are now using their mobile to take photos and videos. 64% now play games on their mobile compared to 51% in 2006. Over a quarter of teens also use their mobile to surf the net, email and send instant messages...
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