Winners of the Sony Ericsson Content Awards 2007 unveiled

On December 18, 2007, Sony Ericsson revealed the winners of its first-ever Content Awards in a virtual ceremony hosted on the company's website www.sonyericsson.com/contentawards. Nominated in the categories of Gaming, Imaging, Productive Mobility, Music & Audio and Themes & Graphics, the winners were chosen by a jury of content industry professionals and judged on ease-of-use, entertainment factor, mobile innovation, functionality and audio performance. Sony Ericsson also announced the winner of a "Special Recognition Award" honoring a content creator who made the best use of the functionality within the company's mobile phones.

The winners of the 2007 Sony Ericsson Content Awards are:

Gaming RealNetworks Mobile Games Studio Mr.Goodliving – "Playman Extreme Running"	Imaging BitCycle – "Pull Face Image Manipulator"
The judges' motivation: Playman Extreme Running is a really cool, fun game that's easy to play. It takes a strong and unique gaming brand even further. It's well constructed and designed, and it's living proof of the mobile phone's capabilities as a gaming platform.	The judges' motivation: Pull Face Image Manipulator is easy to understand and fun to use. The instant gratification that you get clearly takes the entertainment value to a higher level. It'll make you smile continuously while using it.
Productive Mobility Opera – "Opera Mini 4.0"	Themes & Graphics Metronize/Clavitones – "The Geeks themes and graphics"
The judges' motivation: The sophisticated and smart features of Opera 4.0 Mini take the mobile internet browsing to a whole new level. A superior mobile web experience.	The judges' motivation: The Geeks is both high-quality and well thought through. It's proof that thinking outside the box can achieve amazing results in the mobile graphics arena.
Music & Audio Gracenote – "Track ID"
The judges' motivation: Based on innovative thinking, Track ID™ is the service that delivers right there, right when you need it. It's well integrated into the mobile phone, easy to use and amazingly accurate.

Sony Ericsson Special Recognition Award - best use of the functionality available in Sony Ericsson's phones

Vringo - "Video ring signals"

The judges' motivation: Vringo is a rich and deep application that makes extremely good use of the capabilities available in Sony Ericsson Mobile phones – from voice, video, camera and buddy lists. And with its community features, it adds a new dimension to the consumer experience.

"We are excited to present the 2007 Sony Ericsson Content Award winners," said Ulf Wretling, Head of Sony Ericsson Developer World and Communications.

"Looking at all the award nominees has been extremely interesting and the excellent work that we have seen proves that the third-party content industry is thriving and full of innovation and drive. Today a mobile phone is more than just a communications tool; it is a multifunctional lifestyle device. In working with the most creative and innovative third-party content creators in the world, Sony Ericsson continues to give consumers unparalleled access to a broad variety of engaging and user-friendly content. We look forward to hosting next year's awards and seeing the continued mobile innovations."

Ulf Wretling, Head of Sony Ericsson Developer World and Communications, welcoming visitors to the online ceremony on the Content Awards website.

Ulf Wretling was also interviewed by Richard Bloor from SymbianOne.com and you can read more about Sony Ericsson's motivation behind the Content Awards here>>

Roger Entner, Senior Vice President of IAG Research and Content Award jury member within the Productive Mobility category added, "I had the opportunity to review and experience first-hand the innovative achievements that the nominees had to offer. Each and every product exemplifies the telecommunications landscape of the future, and I enjoyed the opportunity to participate in these awards."

Content animations, videos and more
The Content Awards website is now showing an online awards ceremony revealing the winners in each category and you will also find descriptions, animations, videos and the jury's thoughts on all of this year's winners. Visit www.sonyericsson.com/contentawards

This year's winners, and many of the nominees, have been chosen to be preloaded on selected Sony Ericsson phones. In addition, these applications are available through the company's popular PlayNow™ download service, as well as the online retail channels Fun & Downloads and the Sony Ericsson Application Shop.

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