Here we got some pictures of the upcoming Symbian UIQ 3.3 user interface...

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[Source]

Today UIQ Technology announced the availability of UIQ 3.3. It's based on Symbian OS v 9.3 build, making it possible for mobile phone manufacturers to produce different kinds of phones on the same software platform.

It looks like that the new version of the long awaited Opera Mobile 9 will be incorporated in UIQ 3.3. New UIQ includes an extensively enhanced version of Opera browser (9.5) with an improved user experience of browsing on the mobile phone including faster page loads, a new layout engine and a new intuitive user interface including page overview and panning. It also includes a Widget Manager making it possible to see, run, download and remove widgets on the phone.

Some new abilities of the UIQ 3.3:

Full web experience: Opera Mobile 9, with its fast page rendering and its Pan & Zoom functionalities, offers the web experience of a full-scale browser in a mobile environment

UIQ Dashboard: UIQ 3.3 is prepared for mobile widgets and features a dashboard, accessible system wide by pushing the widget button

Opera Widgets: Opera widgets run on UIQ 3.3, offering the user direct access to content and opening up for new mobile services

Unified Messaging Platform: integrated communication experience
Java JSR 248 MSA Fullset: Developers can create and deploy a wide range of applications using the Mobile Services Architecture (MSA)

Except of those new futures, UIQ 3.3 opens some new opportunities for developers too.

Antony Edwards, Vice President Developer Product Marketing, Symbian, said:

"UIQ 3.3 will bring a host of new opportunities for developers wanting to innovate on a powerful user interface platform, including new APIs such as SQL. Symbian OS v 9.3 strengthens the offering for handset manufacturers with its robust and scalable OS, enhanced phone performance and hardware capabilities, allowing them to bring differentiated phones to market more quickly."

The beta version of the SDK for UIQ 3.3 on Symbian OS v 9.3 is already available for downloading on developer.uiq.com

I'm glad that we have some news from UIQ - new user interface with new abilities, I only hope that it will be available not for only new Sony Ericsson handsets, but for some old ones, for example for P1i, I really hope...

To mark the forthcoming Sony Ericsson Open, which starts tomorrow, the tournament celebrated by hosting the world’s first ever game of tennis on water.

Two of the World's leading tennis players, Serena Williams and Rafael Nadal, took to a custom-made court to try their luck on a more challenging surface than usual, completing a seemingly impossible task more befitting a miracle than to a modern day tennis tournament.

The revolutionary game took place at the top of the new Gansevoort South Hotel as it officially opened its doors for the first time. The water-covered court was constructed in the 110ft swimming pool set in the Gansevoort's exclusive 22,000sqft rooftop retreat overlooking Miami's South Beach.

The court took seven days to build as a specialist underwater team constructed two invisible platforms at either end of the pool for the players to stand and play using a combination of bespoke acrylic sheets and supporting acrylic tubes that were bonded together. The pool was then filled with water before adding the finishing touches of a net and Sony Ericsson Open ball girls and boys.

The Sony Ericsson Open is the World's fifth largest tournament and the only 12-day tennis event on the ATP and Sony Ericsson WTA Tour calendars. The event, which takes place from 26th March – 6th April features all of the world's top-ranked men and women players.

Defending Sony Ericsson Open Champion, Serena Williams, commented: 'It was a once in a lifetime chance to play tennis on water and it was great to be involved in a true world first. Playing against Rafa was a new challenge, but I think the surface helped to level the playing field - particularly as he volunteered to play at the deep end!'

Rafael Nadal commented: ‘I love playing on ALL surfaces, but this was different and playing against Serena made it even more special. Playing a game on water was a first for me, and I also liked the setting here in Miami overlooking the ocean since I love the sea."

Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson Mobile Communications added: 'We've pioneered a few World firsts - Night Tennis at the Sony Ericsson Open last year, tennis on a football pitch at Real Madrid CF at the Sony Ericsson Championships, and now a game of tennis on water. With this amazing game we hope we have created excitement around the world ahead of the Sony Ericsson Open.'

Sony Ericsson is committed to bringing entertainment, innovation and glamour to tennis by creating a unique sporting spectacle. Sony Ericsson strives to energise the fan experience at the Sony Ericsson Open and to take the excitement of the game to new audiences.

Sony Ericsson Mobile Communications announces that Dee Dutta, Corporate Vice President and Head of Marketing, has decided to leave the company on 31st March 2008.

Dee joined Sony Ericsson in 2002, and since 2003 he has held the role of Head of Marketing. During his time at Sony Ericsson he has built the marketing organisation throughout the company, and under his leadership the Sony Ericsson brand has climbed to No 2 in Brand Purchase Consideration. Through the sponsorship of tennis, particularly the Women’s Tennis Association Tour, he has extended the reach of the Sony Ericsson brand across the world.

Commenting on his departure Dick Komiyama, President of Sony Ericsson, said, “Dee has made an outstanding contribution to the growth of the Sony Ericsson brand and our sponsorship in tennis. We would like to wish him the very best for the future.”

Dee Dutta, commenting on his departure, said, “This has been a wonderful journey of both personal and professional growth for me. I am very proud of the achievements that my team and I have made in growing the brand and look forward to the next challenge in my career.”

Dee’s replacement as Head of Marketing will be announced in due course.

...Recently some new pictures and specifications of Sony Ericsson's upcoming device with codename "Emelie" have been leaked on the Internet.

It looks like that the handset is from a low/mid range and is based on the A200 operating system. It's equipped with a display of QVGA resolution (240 x 320 pixels) with 262k colors and 2 MP camera without Auto Focus... The housing of this device is made of metal and the price of this baby is expected to be from 150 up to 300 euros.

As you can see those pictures are not showing anything much and I guess it comes in handy only for the affirmation of its realism.

That's all for now, but i guess update of the information will be available sooner than we expect, so stay tuned ;)

[Via: USEB]

Sony Ericsson W760



Sony Ericsson W980



[Via:mobilelah]

Sony Ericsson Mobile Communications announces that moderating sales growth of mobile phone units is expected to negatively impact net sales and net income before tax (“NIBT”) for the first quarter of 2008. Slowing market growth of mid-to-high end phones in markets where Sony Ericsson has a strong presence is affecting sales. In addition, certain component shortages for popular mid-priced phones have contributed to modest unit sales growth in the first quarter.

“As discussed during our fourth quarter 2007 Media and Analyst Call, the market is proving to be challenging. This has been more pronounced in the mid-to-high end replacement sector of the market in Europe, where Sony Ericsson has stronger than average market share,” says Dick Komiyama, President of Sony Ericsson. “For the last year, Sony Ericsson has been focused on expanding the breadth of its portfolio and developing its presence in new markets to lessen its historic reliance on the European high-end sector for growth. This strategy will continue, and our objective remains to become a top three player globally by 2011. As part of this strategy, we have announced fifteen new phones and introduced a new platform to the portfolio, Windows Mobile®, this year. We expect to start seeing a positive effect from these announcements during the second half of 2008.”

Although final results may differ, Sony Ericsson now plans to ship approximately 22 million phones during the first quarter of 2008 with an estimated ASP (Average Selling Price) of EUR 120. This is expected to generate net sales lower than the first quarter of 2007, and NIBT is estimated to be in the range of EUR 150 – 200 million due to increased R&D expenses as a percentage of sales. The increased investments in R&D are in line with the company’s strategy to meet future growth ambitions. In addition, Sony Ericsson currently expects gross margin to remain relatively stable for the first quarter of 2008 compared with the first quarter of 2007.

Sony Ericsson plans to announce first quarter 2008 results on April 23rd.

Human needs a weapon to protect himself from the beginning of his birth on our planet. At first it was simple things from wood or iron. Nowadays your security may be well disguised stun-guns which may have any shape and color. You’ll never guess - is it a toy, a lipstick or even a mobile?

According to the rumors now you can be harmed by Sony Ericsson mobile phone. Well, you’ll think so at least. This new stun-gun looks like one of Sony Ericssons W series handset. It’s capable of delivering a 900,000-volt jolt. You never want to make a call with this phone, believe me.
“Two men in their early 20s have been charged in connection with the seizure of the gun. They have been remanded in custody until June” says BBC news in March 2008.
So by the decision of British authorities it was announced as an illegal weapon which is dangerous for human of any age.

Will this fact decrease or increase Sony Ericsson rating? I don’t think so.

References:
http://www.securitysafetyspy.com/index.php
http://news.bbc.co.uk/2/hi/uk_news/england/nottinghamshire/7290233.stm
http://www.newlaunches.com/archives/sony_ericsson_w700_delivers_a_900000v_jolt.php

Sony Ericsson has expanded the color choice for the Walkman branded slider Sony Ericsson W580i with the new W580i colored in a Jungle Green color.
If you'd ask me, it's a little bit strange color scheme for a Walkman phone and looks a little bit... hmmm I don't know, unusual? :)

Just to refresh, Sony Ericsson W580i is equipped with a 240x320 TFT 262k color display, 2MP camera, supports Memory Micro (M2) Memory format and has a 12mb built-in memory. The size of the device is - 99 х 47 х 14 mm and the is weight – 94g. Phone is able to work 370 hours in standby mode, and 9 hours in conversation mode. It's intended to work in GSM/EDGE (850/900/1800/1900Mhz) networks.

Sony Ericsson has announced today that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.

The appointment is part of Sony Ericsson’s move to increase integration across all of its marketing activity as well as drive efficiency and greater consumer engagement. With this is mind, iris will also provide strategic and creative leadership for Sony Ericsson’s $88m global title sponsorship of the Sony Ericsson Women’s Tennis Association (WTA) Tour.

iris, an independent global network, has in recent months launched a Latin America operation to service the Sony Ericsson brand, with further expansion planned in key markets across the globe.

Dee Dutta, Corporate Vice President and Head of marketing for Sony Ericsson, said, “We’ve been working with iris for a number of years and on an increasingly global basis over the past twelve months. They have the necessary skills, talent and ambition to deliver truly integrated campaigns to help Sony Ericsson achieve our objective of becoming one of the top three players in our industry.”

Ian Millner, CEO and founder of iris said, “This is a brilliant sign of the health in our partnership, and the ability of our two businesses to challenge one another and to always be pushing hard to stay sharp. It is also symbolic of our progress as a global network”.

If you remember, there were some rumors in the Internet that the upcoming version of the Internet browser for mobile smarphones - Opera mobile 9.5, would not be available for older UIQ 3 phones (I mean Sony Ericsson P1i, W960, P990, e.t.c.). People were speculating that the new version would be only for new handsets, like Sony Ericsson G900, G700 or other upcoming phones and that was very bad news for me.

You see, I'm a lucky owner of the Sony Ericsson P1i and I'm using Internet quite often and efficiently on this handset and as we know Opera Mobile is not replaceable in such cases (OK I know, I know that there is also Opera Mini too... But there are some web sites which are simply unusable in Opera Mini)... So i was very happy when I saw this video on the zdnet blog.

This video is demonstrating some new features of the upcoming Opera Mobile 9.5 and guess what? It's running on Sony Ericsson P1i :)



Can’t wait to try it out.

Do you remember those leaked pictures of the new slider handset from Sony Ericsson? It's now official...

On the 4th of March, Sony Ericsson unveiled new handset with a mirrored screen, metal housing and chrome finish, an attractive phone from T series - Sony Ericsson T303.

Sony Ericsson T303 belongs to a Low-End class. It's implemented in a slider form-factor and intended to work in GSM/GPRS 850/1800/1900 networks. New slider is quipped with a 65,536 1.8" color TFT screen with 128 x 160 pixel resolution and 1.3MP camera with 4x digital zoom. The built-in memory is up to 8 MB. The phone supports Bluetooth, FM Radio and TrackID. The dimensions of the housing are 83 x 47 x 14.7 mm and the device weighs 93 grams (The only plus if you'd ask me :( ) The box contains a stereo headset, battery, charger and user guide.

Sony Ericsson T303 will be available in selected markets from mid 2008 in Shimmering Silver and Shadow Black colors.

Hmmm.. The black one is not bad :)

Sony Ericsson is at the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. The mobile communications company is putting consumers in the driving seat; they can choose from a variety of solutions that bring convenience and ease of communication on the road. The users of Sony Ericsson phones can select from an extensive portfolio of easy to install car accessories as well as select integrated Bluetooth™ options from car manufacturers. In addition, a one-stop-shop website will allow drivers to customise their journey in a number of exciting ways in any car.

Sony Ericsson’s portfolio of in-car accessories includes hands-free devices that allow users to communicate conveniently when driving. Further, an range of music accessories enable drivers to enjoy favourite tunes from their Sony Ericsson Walkman phone remotely whilst on the open road.

To increase the opportunities for consumers to easily use their phone in their car, Sony Ericsson has built outstanding partnerships with leading car manufacturers such as Saab. Sony Ericsson’s dedicated automotive programme team leverages on the company’s Bluetooth™ expertise to ensure the full compatibility of a large selection of phones and applications. This results in providing consumers with a fully integrated experience with regards to technology and interior car design.

Bringing together all the information that consumers will need, the new website, www.sonyericsson.com/car will be a one-stop-shop for information and online purchase on Sony Ericsson’s suite of “travelling companions”. The online portal offers drivers two virtual roads to drive down experiencing a multitude of in-car applications and features. They can also easily access the list of compatible phones per car manufacturer.

Tomas Rahkonen, Head of Accessory Developer Program from Sony Ericsson said: “Sony Ericsson is already recognised as a provider of cutting edge mobile applications, and our presence at the 78th International Motor Show further strengthens our position within the industry. Through working with leading car manufacturers, offering accessories that further enhance the in-car User Experience and creating a unique and interactive website, we are offering a wide range of options when it comes to in-car solutions and demonstrating that we are committed to putting the consumer at the heart of everything we do.”

It looks like Nokia is watching for rumors about Sony Ericsson's PSP Phone (Or PSPhone) and looks like they have some doubts about Sony Ericsson’s ability to produce a gaming handset.

Nokia games boss Jaakko Kaidesoja at an N-Gage press event in Lapland said:

"I'm not scared about anybody," - "The real question is how do they do it? Can they create a link between the PSP games and a phone? Can they do the multiplayer and online stuff? We've been doing this for two years and it hasn't been easy."

I think realization of the PSPhone is under a big question mark, but it seems that Nokia looks at it in another way, or why to loose time for comments like this? And maybe it's not easy for Nokia, but for SONY? I don't think so :) The matter is that, if PSPhone will be released, first strike will be on Nokia's N-Gage platform. But while we are reading yet another rumors about PSPhone, meanwhile, Nokia is preparing to commercially release the new N-Gage application for its N82 and N95 handsets, adding it to the N81.